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DamienDamien
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AWS and Decart Build the First Real-Time AI Video Infrastructure

Amazon Web Services partners with AI startup Decart to create enterprise-grade infrastructure for low-latency AI video generation, marking a shift from model wars to infrastructure dominance.

AWS and Decart Build the First Real-Time AI Video Infrastructure

While everyone debates whether Runway or Sora generates better explosions, AWS just quietly changed the game. Their partnership with Decart is not about making prettier videos. It's about making AI video generation fast enough to matter for enterprise applications.

The Infrastructure Layer Awakens

The AI video generation space has been obsessed with a single question: which model produces the most photorealistic output? We have covered the Runway Gen-4.5 victory on Video Arena, the Sora 2 breakthrough, and the open-source alternatives challenging proprietary giants.

But here is what nobody was talking about: latency.

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Generating a 10-second video in 2 minutes is impressive for a creative demo. It is useless for a live broadcast, an interactive application, or an enterprise workflow processing thousands of videos daily.

AWS and Decart announced their partnership at AWS re:Invent 2025, and it represents a fundamental shift in how we should think about AI video infrastructure.

What Decart Brings to the Table

Decart is not a household name like Runway or OpenAI. They have been quietly building something different: AI models optimized for real-time inference rather than maximum quality at any cost.

10x
Latency Reduction
≀40ms
First Frame
Enterprise
Scale Focus

Performance metrics from AWS re:Invent 2025 partnership announcement

Their approach prioritizes:

  • Low-latency generation: Sub-second response times for video frames
  • High throughput: Processing thousands of requests concurrently
  • Predictable performance: Consistent latency under varying loads

This is the boring, essential work that makes AI video practical for production systems.

AWS Trainium: Custom Silicon for Video AI

The partnership leverages AWS Trainium chips, Amazon's custom-designed AI accelerators. Unlike general-purpose GPUs, Trainium is built specifically for machine learning workloads.

βœ—Traditional GPU Approach

General-purpose hardware, higher latency, variable performance under load, expensive at scale

βœ“AWS Trainium Approach

Purpose-built silicon, optimized memory bandwidth, predictable latency, cost-efficient at enterprise scale

For video generation specifically, Trainium's architecture addresses the memory bandwidth bottleneck that plagues transformer-based video models. Moving massive tensors between memory and compute is often the slowest part of inference, and custom silicon can optimize these data paths in ways general hardware cannot.

Amazon Bedrock Integration

The technical foundation runs through Amazon Bedrock, AWS's managed service for foundation models. This means enterprises get:

  • βœ“Single API for multiple AI video capabilities
  • βœ“Built-in scaling and load balancing
  • βœ“Enterprise security and compliance (SOC 2, HIPAA, etc.)
  • βœ“Pay-per-use pricing without infrastructure management

The Bedrock integration is significant because it lowers the barrier for enterprises already using AWS. No new vendor relationships, no separate billing, no additional security reviews.

Why Real-Time Matters

Let me paint a picture of what real-time AI video enables:

Live Broadcasting

  • Real-time graphics generation
  • Dynamic scene augmentation
  • Instant replay enhancement

Interactive Applications

  • Game cutscenes generated on demand
  • Personalized video responses
  • Live video editing assistance

Enterprise Workflows

  • Automated video production pipelines
  • Batch processing at scale
  • Integration with existing media systems

E-commerce

  • Product videos generated from images
  • Personalized marketing content
  • A/B testing at video scale

None of these use cases work with 2-minute generation times. They require responses in milliseconds to seconds.

The Enterprise Play

This partnership signals AWS's strategy: let startups fight over who makes the prettiest demos while Amazon captures the infrastructure layer.

πŸ’‘

In the AI gold rush, AWS is selling pickaxes. And shovels. And the land rights. And the assay office.

Consider the economics:

ApproachWho PaysRevenue Model
Consumer AI VideoIndividual creatorsSubscription ($20-50/month)
API AccessDevelopersPer-generation ($0.01-0.10)
InfrastructureEnterprisesCompute hours ($thousands/month)

AWS is not competing with Runway for your $20/month. They are positioning to capture enterprise budgets that dwarf consumer subscriptions.

What This Means for the Market

2024

Model Wars Begin

Sora announcement triggers race for best generation quality

Early 2025

Quality Convergence

Top models reach similar quality levels, differentiation becomes harder

Late 2025

Infrastructure Focus

AWS/Decart partnership signals shift to deployment and scale

2026

Enterprise Adoption

Real-time capabilities enable new production use cases

We are entering the "boring but essential" phase of AI video. The flashy model comparisons will continue, but the real money will flow to infrastructure that makes AI video practical for business.

Technical Implications

For developers and ML engineers, this partnership suggests several trends:

1. Optimization Over Architecture

The next wave of innovation will focus on making existing architectures faster, not inventing new ones. Techniques like:

  • Speculative decoding for video transformers
  • Quantization-aware training for inference efficiency
  • Distillation of large models into deployment-friendly versions

2. Hybrid Deployment Models

Expect more solutions combining:

  • Cloud infrastructure for burst capacity
  • Edge deployment for latency-critical paths
  • Tiered quality based on use case requirements

3. Standardization

Enterprise adoption requires predictable interfaces. Watch for:

  • Common APIs across providers
  • Standardized quality metrics
  • Interoperability between platforms

The Competitive Landscape

AWS is not alone in recognizing this opportunity:

πŸ”΅

Google Cloud

Vertex AI already offers video generation, likely to announce similar real-time capabilities

🟠

Azure

Microsoft's OpenAI partnership could extend to enterprise video infrastructure

🟒

NVIDIA

Their inference platform (TensorRT, Triton) remains the default for self-hosted deployments

The infrastructure war is just beginning. AWS fired the first shot with the Decart partnership, but expect rapid responses from competitors.

Practical Takeaways

For Enterprise Teams:

  • Evaluate your AI video latency requirements now
  • Consider Bedrock if already on AWS
  • Plan for real-time capabilities in your roadmap

For Developers:

  • Learn inference optimization techniques
  • Understand Trainium and custom silicon trade-offs
  • Build with latency budgets in mind

For AI Video Startups:

  • Infrastructure differentiation may matter more than model quality
  • Partnership opportunities with cloud providers are opening
  • Enterprise sales cycles are starting

Looking Forward

The AWS/Decart partnership is not the flashiest AI video news this week. Runway just claimed the top spot on Video Arena. Chinese labs released powerful open-source models. Those stories get more clicks.

But infrastructure is where the industry actually scales. The transition from "impressive demo" to "production system" requires exactly what AWS and Decart are building: reliable, fast, enterprise-grade foundations.

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Related Reading:

The model wars made AI video possible. Infrastructure will make it practical.

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Damien

Damien

AI Developer

AI developer from Lyon who loves turning complex ML concepts into simple recipes. When not debugging models, you'll find him cycling through the RhΓ΄ne valley.

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AWS and Decart Build the First Real-Time AI Video Infrastructure